Bitdefender

Bitdefender is one of the most trusted names in cybersecurity for good reason. It consistently earns top scores in independent testing from AV-TEST and AV-Comparatives, detecting threats that slip past many competitors. For businesses, the GravityZone platform provides centralized endpoint protection that scales from a 5-person office to a 10,000-seat enterprise. The combination of machine learning-based detection, behavioral analysis, and ransomware rollback creates multi-layered protection that addresses modern threat landscapes where traditional signature-based antivirus falls short.

Bitdefender's business pricing starts around $77/device/year for GravityZone Business Security (5+ devices), which includes endpoint protection, web filtering, and device control. GravityZone Business Security Premium adds EDR, sandboxing, and advanced threat analytics at approximately $115/device/year. For enterprises needing XDR capabilities, GravityZone Enterprise provides comprehensive threat detection with custom pricing. Compared to CrowdStrike Falcon (which starts around $100/endpoint/year for basic protection), Bitdefender offers competitive protection at a lower price point, though CrowdStrike has an edge in cloud-native deployment.

Choose Bitdefender if you need comprehensive endpoint protection with excellent detection rates and a manageable price tag. It is particularly well-suited for businesses in regulated industries (finance, healthcare, retail) that need compliance reporting and audit trails. The GravityZone console requires some IT expertise to configure properly, but once set up, it provides excellent visibility across all endpoints. Skip Bitdefender if you're a very small business without IT staff — consumer-grade solutions may be simpler to manage — or if you need a fully cloud-native, agent-light solution where CrowdStrike or SentinelOne may be better fits.