Lite
$15
/month
- + 1 email list
- + 3 landing pages
- + 3 email automations
- + 24/7 support
- + Advanced message analytics
AWeber
Reliable email marketing platform for small businesses and entrepreneurs, trusted since 1998
email-marketing
Our Score
4.2
Starting at $15 /month
Try AWeber Free →
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4.2
RecommendedAWeber Score
Ease of Use
4.0
Features
4.1
Value
4.3
Support
3.9
Based on our editorial review across usability, features, value, support, and integrations.
Best For
Small business owners new to email marketingBloggers and content creators building an email listEntrepreneurs wanting reliable, simple email automation
Best For
Small business owners new to email marketing
Free Trial
No
Standout Feature
Drag-and-drop email builder with templates
Track Record
Since 1998
What Problem It Solves
AWeber solves the problem of email marketing complexity for small businesses. It provides a straightforward, reliable way to build email lists, send newsletters, and set up basic automation without overwhelming users with advanced features. The platform's 25+ year track record means excellent deliverability and stability—your emails reach inboxes consistently.
Key Features
- Drag-and-drop email builder with templates
- Automation campaigns with tagging and segmentation
- Landing page builder with templates
- Sign-up forms and pop-ups
- Web push notifications
- E-commerce integrations with Shopify and WooCommerce
- RSS-to-email for blog updates
Pros
- + Very easy to use for beginners
- + Excellent customer support with live chat and phone
- + Strong deliverability reputation built over 25+ years
- + Good template library
- + Reliable and stable platform
Cons
- - Interface feels dated compared to newer competitors
- - Less advanced automation than ActiveCampaign or ConvertKit
- - Reporting is basic
- - Landing pages not as powerful as dedicated tools
Pricing
Plus
$30
/month
- + Unlimited email lists
- + Unlimited automations
- + Unlimited landing pages
- + Priority 24/7 support
- + Remove AWeber branding
Starting at $15 /month
Try AWeber Free →
Affiliate link
Our Verdict
AWeber — Recommended
AWeber is a solid, no-nonsense email marketing platform that prioritizes reliability and simplicity over cutting-edge features. With 25+ years in the business, it has earned one of the strongest deliverability reputations in the industry — your emails genuinely reach inboxes consistently. For small business owners and entrepreneurs who need to send newsletters, set up basic automations, and grow their email list without a steep learning curve, AWeber delivers on its core promise without overwhelming you with complexity.
The free plan covers up to 500 subscribers with basic features, making it genuinely accessible for those just starting out. The Lite plan at $14.99/month removes AWeber branding and adds basic automation capabilities. The Plus plan at $29.99/month (for 500 subscribers) unlocks advanced automation, detailed analytics, and unlimited email sends. Pricing scales with subscriber count, which is standard for the industry. Compared to modern competitors like Kit (ConvertKit) or Mailchimp, AWeber is competitively priced but offers fewer advanced features per dollar.
Choose AWeber if you value simplicity, reliability, and excellent customer support (including phone support, which is rare in this space). It is ideal for bloggers, solopreneurs, and small businesses that need dependable email marketing without the complexity of platforms like ActiveCampaign. Skip AWeber if you need sophisticated visual automation workflows, advanced e-commerce segmentation, or a modern interface — competitors like Kit and ActiveCampaign have surpassed AWeber in these areas. AWeber is the tortoise in the race: not flashy, but steady, reliable, and surprisingly effective for those who value substance over style.
Related Tools
Is AWeber good for small businesses?
Yes, AWeber is specifically designed for small businesses and is one of the most beginner-friendly email marketing platforms available. The free plan for up to 500 subscribers makes it accessible for businesses just starting with email marketing, and the drag-and-drop builder with pre-built templates means you can create professional newsletters without design skills. AWeber also offers phone support, which is rare in this price range and invaluable for small business owners who need hands-on help. The platform particularly excels for bloggers, solopreneurs, and local businesses that need reliable email delivery without the complexity of enterprise tools.
Does AWeber offer a free plan?
Yes, AWeber offers a free plan for up to 500 subscribers that includes basic email marketing features such as email templates, drag-and-drop builder, sign-up forms, and limited automation. The free plan does include AWeber branding on emails, which is standard for free tiers. The Lite plan at $14.99/month (for 500 subscribers) removes AWeber branding, adds basic automation capabilities, and unlocks more templates. The Plus plan at $29.99/month provides advanced automation workflows, detailed analytics, and unlimited email sends, making it the best value for growing businesses.
What is the starting price of AWeber?
AWeber's Lite plan costs $14.99 per month for 500 subscribers (billed monthly), which includes email marketing, basic automation, landing pages, and sign-up forms without AWeber branding. Pricing increases with list size: 1,000 subscribers costs $19.99/month, and 2,500 subscribers costs $29.99/month. The Plus plan adds approximately $20/month to these base prices and unlocks advanced automation workflows, detailed subscriber analytics, unlimited email sends, and priority support. AWeber also offers a free plan for up to 500 subscribers, making it easy to start without any financial commitment.
Starting at $15 /month
Try AWeber Free →
Affiliate link
Try AWeber Free →
Affiliate link