Best Email Marketing & Automation Tools 2026

Compare the best email marketing & automation tools with verified pricing and side-by-side verdicts.

Last updated automatically · 1 min read

Quick Picks

Our Methodology

We score tools on usability, features, value, support, and real-world fit for SMB workflows. Rankings are data-driven and updated through script-based reviews.

FeaturePriceScoreWinner
GetResponse19 USDScore 99Tie
Kit33 USDScore 98Tie
ActiveCampaign19 USDScore 91Tie
Campaign Monitor11 USDScore 89Tie
Moosend9 USDScore 89Tie
Customer.io100 USDScore 84Tie
Instapage99 USDScore 83Tie
Brevo9 USDScore 82Tie
What is the best Email Marketing & Automation tool?

GetResponse currently leads this category by our weighted score model.

How often do rankings update?

Rankings update when content and pricing monitoring scripts detect meaningful changes.

Start GetResponse Free — 500 Contacts IncludedStart Kit Free — Up to 10,000 Subscribers