Starter
$19
/month
- + Unlimited newsletters and autoresponders
- + AI email generator and subject lines
- + 1 automation workflow
- + Landing pages and website builder
GetResponse
All-in-one email marketing platform with automation, landing pages, and webinar hosting.
email-marketing
Our Score
4.3
Starting at $19 /month
Free Plan Available
Start GetResponse Free — 500 Contacts Included
Affiliate link
4.3
RecommendedGetResponse Score
Ease of Use
4.1
Features
4.2
Value
4.4
Support
4.0
Based on our editorial review across usability, features, value, support, and integrations.
Best For
Small businesses wanting an all-in-one marketing platform to replace multiple toolsCourse creators and coaches who need integrated webinar and email marketingE-commerce stores using automation for cart abandonment and product recommendationsMarketing teams that need sophisticated automation without enterprise pricingInternational businesses requiring multilingual platform support
Best For
Small businesses wanting an all-in-one marketing platform to replace multiple tools
Free Trial
Yes
Standout Feature
Visual Marketing Automation Builder with conditional workflows
Track Record
Since 1998
What Problem It Solves
Most growing businesses hit a wall where basic email tools can no longer support their marketing needs, but enterprise platforms like HubSpot or Marketo are prohibitively expensive. GetResponse solves this mid-market gap by bundling email marketing, automation, landing pages, webinars, and conversion funnels into a single platform starting at $19/month. Instead of paying $50+ for Mailchimp, $37+ for Leadpages, and $49+ for a webinar tool separately, businesses can consolidate into one dashboard. The marketing automation alone — with visual workflows, lead scoring, and behavioral triggers — would cost $300+/month from competitors like ActiveCampaign's higher tiers. For e-commerce, the abandoned cart recovery, product recommendation emails, and transactional messaging can directly recover 5-15% of lost revenue.
Key Features
- Visual Marketing Automation Builder with conditional workflows
- AI-powered Email Generator and subject line assistant
- Conversion Funnel builder for automated sales sequences
- Webinar hosting with up to 1,000 live attendees
- Landing Page creator with 200+ templates and A/B testing
- Advanced Segmentation with behavioral and engagement scoring
- Autoresponders with time-based and action-triggered sequences
Pros
- + Built-in webinar hosting eliminates the need for a separate webinar tool
- + Conversion Funnels combine landing pages, emails, and payments in one workflow
- + Marketing automation rivals dedicated platforms like ActiveCampaign at lower cost
- + Generous free plan includes up to 500 contacts and basic email marketing
- + 27 language interfaces make it accessible for international teams
Cons
- - Interface has grown complex with so many features — navigation can be overwhelming
- - Website builder is rudimentary compared to dedicated tools like Webflow
- - CRM functionality is basic and not suitable as a standalone sales CRM
- - Webinar feature only available on higher-tier plans (Marketing Automation+)
Pricing
Marketer
$59
/month
- + Unlimited automation workflows
- + Advanced segmentation and scoring
- + Abandoned cart recovery
- + Sales funnels and ecommerce tools
Creator
$69
/month
- + Online courses and paid newsletters
- + Webinars for up to 100 attendees
- + All Marketer features
- + Content monetization tools
Starting at $19 /month
Free Plan Available
Start GetResponse Free — 500 Contacts Included
Affiliate link
Our Verdict
GetResponse — Recommended
GetResponse stands out as one of the most complete email marketing platforms available today. Where most competitors force you to choose between simplicity and power, GetResponse delivers both — its drag-and-drop email builder is genuinely intuitive, while its automation workflows can handle sophisticated multi-step sequences with conditional logic, scoring, and tagging.
The real differentiator is the breadth of built-in tools. Webinar hosting (up to 1,000 attendees on higher plans), conversion funnels, landing pages, and even a basic website builder are all included without extra cost. For a small business that would otherwise need Mailchimp plus Leadpages plus Zoom, GetResponse consolidates everything at a fraction of the combined price. The marketing automation on the Plus plan and above is genuinely powerful — comparable to tools costing 3-5x more.
That said, GetResponse is not perfect. The website builder is basic compared to Webflow or Squarespace, and the CRM functionality is lightweight. Deliverability, while generally solid, can fluctuate depending on your sending patterns. The interface has also grown complex as features were added, and the learning curve for automation is steeper than simpler tools like Moosend or Kit. For teams that only need basic newsletters, GetResponse may feel over-engineered. But for growing businesses that want room to expand their marketing stack without switching platforms, it offers exceptional value — especially at the Email Marketing and Marketing Automation tier pricing.
Related Tools
What does GetResponse cost and is there a free plan?
GetResponse offers a free plan for up to 500 contacts with basic email marketing, a website builder, and one landing page. Paid plans start at $19/month for the Email Marketing plan (up to 1,000 contacts), which adds autoresponders, A/B testing, and unlimited landing pages. The Marketing Automation plan at $59/month adds the visual workflow builder, webinars for 100 attendees, and advanced segmentation. The Ecommerce Marketing plan at $119/month includes transactional emails, product recommendations, and web push notifications. All paid plans offer 18% savings on annual billing and 30% on 24-month plans.
How does GetResponse compare to Mailchimp for email marketing?
GetResponse offers significantly more built-in features than Mailchimp at comparable price points. While Mailchimp focuses primarily on email and basic automation, GetResponse includes webinar hosting, conversion funnels, and a more powerful automation builder — all without add-ons. GetResponse pricing also scales more predictably as your contact list grows. Mailchimp charges based on contacts across all audiences, while GetResponse counts unique contacts regardless of how many lists they appear in. The main advantage Mailchimp holds is brand recognition and a slightly simpler interface for complete beginners.
Is GetResponse good for e-commerce and online stores?
GetResponse is strong for e-commerce, especially on the Ecommerce Marketing plan ($119/month). It integrates natively with Shopify, WooCommerce, Magento, and PrestaShop, offering automated abandoned cart emails that can recover 5-15% of lost revenue, product recommendation blocks powered by purchase history, and transactional order confirmation emails. The platform also provides promo codes, tracking pixels for conversion attribution, and revenue reporting per campaign so you can see exactly which emails drive sales. Its conversion funnel feature can build complete product launch sequences including landing pages, upsells, and payment processing via Stripe or PayPal integration. For stores already using the Marketing Automation plan, the e-commerce upgrade adds significant revenue-generating capabilities.
Starting at $19 /month
Free Plan Available
Start GetResponse Free — 500 Contacts Included
Affiliate link
Start GetResponse Free — 500 Contacts Included
Affiliate link