Pro
$9
/month
- + Unlimited emails and automation workflows
- + Landing pages and subscription forms
- + Transactional emails (SMTP server)
- + Up to 500 subscribers (scales with list size)
Moosend
Affordable email marketing automation with an intuitive drag-and-drop campaign builder.
email-marketing
Our Score
4.2
Starting at $9 /month
Try Moosend Free for 30 Days
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4.2
RecommendedMoosend Score
Ease of Use
4.0
Features
4.1
Value
4.3
Support
3.9
Based on our editorial review across usability, features, value, support, and integrations.
Best For
Budget-conscious businesses that need full automation without premium pricingE-commerce stores requiring cart abandonment and product recommendation emailsSaaS startups looking for behavioral email sequences on a startup budgetPublishers and media companies sending high-volume newslettersMarketing teams migrating from expensive platforms who want similar features for less
Best For
Budget-conscious businesses that need full automation without premium pricing
Free Trial
No
Standout Feature
Automation Recipes with pre-built workflow templates for common scenarios
Track Record
Since 2011
What Problem It Solves
The core problem Moosend addresses is the automation tax — the industry practice of locking marketing automation behind expensive tiers. Most email platforms offer automation only on plans starting at $49-99/month, forcing small businesses to choose between manual email blasts or stretching their budget. Moosend includes behavioral triggers, conditional workflows, lead scoring, and automated sequences on every paid plan starting at $9/month. For an e-commerce store doing $10,000/month in revenue, implementing automated cart abandonment emails (which recover 5-10% of abandoned carts on average) and post-purchase upsell sequences can generate $500-1,000 in additional monthly revenue — making the tool pay for itself many times over.
Key Features
- Automation Recipes with pre-built workflow templates for common scenarios
- Drag-and-Drop Email Editor with responsive design testing
- Advanced Segmentation based on behavior, demographics, and custom fields
- Landing Page Builder with conversion-optimized templates
- Real-Time Analytics with click heatmaps and geolocation tracking
- Subscription Forms and pop-ups with targeting rules
- Transactional Email (SMTP) for order confirmations and receipts
Pros
- + Full automation features included on every paid plan — no feature gating between tiers
- + Extremely competitive pricing starting at $9/month for 500 subscribers
- + Pre-built Automation Recipes enable quick deployment of complex workflows
- + Clean, intuitive interface with a short learning curve for new users
- + Unlimited emails on all plans — no sending caps regardless of subscriber count
Cons
- - Smaller template library compared to Mailchimp or Campaign Monitor
- - Fewer native integrations — relies on Zapier for many third-party connections
- - Landing page builder is functional but basic compared to dedicated tools
- - Feature development pace has slowed since the Sitecore acquisition in 2021
Pricing
Moosend+
Custom
Contact sales
- + Dedicated account manager
- + Custom reporting and analytics
- + Priority support with SLA
- + Advanced onboarding and training
Enterprise
Custom
Contact sales
- + SSO and advanced security
- + Dedicated IP and migration services
- + Custom SLA and uptime guarantee
- + Dedicated infrastructure
Starting at $9 /month
Try Moosend Free for 30 Days
Affiliate link
Our Verdict
Moosend — Recommended
Moosend occupies an interesting sweet spot in the email marketing landscape: it delivers automation capabilities that rival tools costing 3-4x more, wrapped in an interface that most marketers can learn in under an hour. The drag-and-drop editor is clean and responsive, and the pre-built automation Recipes — covering welcome sequences, cart abandonment, re-engagement, and upselling — mean you can deploy sophisticated workflows almost immediately.
The pricing is Moosend's strongest card. Starting at $9/month for up to 500 subscribers with full automation, unlimited emails, landing pages, and forms included, it significantly undercuts Mailchimp, ActiveCampaign, and GetResponse. There are no feature gates between tiers — the difference is purely subscriber count. For bootstrapped startups and small businesses watching every dollar, this pricing transparency is refreshing.
The limitations are real but manageable. The template library is smaller than Mailchimp's extensive collection. Native integrations are fewer than major competitors, though Zapier fills most gaps. The landing page builder works but feels basic compared to dedicated tools. Reporting is solid for email metrics but lacks the deep multi-channel attribution of enterprise platforms. Since the Sitecore acquisition, some users have noted slower feature development. Despite these trade-offs, Moosend remains one of the best value propositions in email marketing — particularly for businesses that want automation without the automation tax.
Related Tools
What does Moosend cost and what's included?
Moosend offers a 30-day free trial with full features. The Pro plan starts at $9/month for up to 500 subscribers and includes unlimited emails, automation workflows, landing pages, forms, and transactional emails (SMTP). Pricing scales by subscriber count: 1,000 subscribers is $16/month, 5,000 is $48/month, and 10,000 is $88/month. The Moosend+ plan adds a dedicated account manager, custom reporting, and priority support — pricing is custom. The Enterprise plan includes SSO, migration services, and SLA guarantees. All Pro plan features are identical regardless of subscriber tier.
How does Moosend compare to Mailchimp?
Moosend is significantly cheaper than Mailchimp while offering comparable automation. Mailchimp's Standard plan (which includes automation) starts at $20/month for 500 contacts, while Moosend's Pro plan with full automation is $9/month. Moosend also sends unlimited emails on all plans, whereas Mailchimp caps sends at 10-12x your contact count. Where Mailchimp wins is in template variety, native integrations (300+ vs Moosend's 40+), and brand recognition. Mailchimp also has a more robust free plan (500 contacts, 1,000 sends) compared to Moosend's trial-only approach.
Is Moosend suitable for e-commerce businesses?
Moosend is particularly well-suited for e-commerce. It integrates with Shopify, WooCommerce, and Magento, and offers pre-built automation Recipes specifically for online stores — including abandoned cart recovery, product recommendation emails based on browsing behavior, post-purchase follow-ups, and win-back campaigns for inactive customers. The platform supports dynamic product blocks in emails that pull real-time inventory and pricing data. Revenue tracking per campaign lets you see exactly which emails drive sales, and the segmentation engine can target customers based on purchase history, order value, and product categories.
Starting at $9 /month
Try Moosend Free for 30 Days
Affiliate link
Try Moosend Free for 30 Days
Affiliate link