Newsletter (Free)
$0
/month
- + Up to 10,000 subscribers
- + Unlimited email broadcasts
- + Landing pages and signup forms
- + Sell digital products and subscriptions
Kit
Email marketing platform built specifically for creators, bloggers, and online entrepreneurs.
email-marketing
Our Score
4.5
Starting at $33 /month
Free Plan Available
Start Kit Free — Up to 10,000 Subscribers
Affiliate link
4.5
Excellent ChoiceKit Score
Ease of Use
4.6
Features
4.4
Value
4.6
Support
4.2
Based on our editorial review across usability, features, value, support, and integrations.
Best For
Bloggers and newsletter creators building a loyal subscriber audienceYouTubers and podcasters monetizing through email-driven product launchesOnline course creators selling digital products and membershipsAuthors and writers using email as their primary audience relationship channelCoaches and consultants running automated nurture sequences for lead conversion
Best For
Bloggers and newsletter creators building a loyal subscriber audience
Free Trial
Yes
Standout Feature
Visual Automation Builder for subscriber journey mapping
Track Record
Since 2013
What Problem It Solves
Creators face a unique problem: they need to build a direct relationship with their audience outside of algorithm-controlled social media platforms, then monetize that relationship through products, courses, and sponsorships. Generic email marketing tools force creators to adapt business-oriented workflows to their needs. Kit solves this by providing a creator-native platform where the subscriber relationship is central. The tag-based system means a creator can run a free newsletter, a paid course funnel, and a product launch sequence all from one subscriber pool without paying for duplicates. The Creator Network generates free subscribers through peer recommendations — some creators report gaining 500+ subscribers monthly this way. The built-in commerce eliminates the need for Gumroad or Teachable, saving $29-99/month on additional platform fees while keeping the entire customer journey in one tool.
Key Features
- Visual Automation Builder for subscriber journey mapping
- Creator Network for cross-promotion and organic list growth
- Commerce platform for selling digital products and paid newsletters
- Tag-based Subscriber Management without multiple list confusion
- Landing Pages and Signup Forms with 50+ customizable templates
- Email Sequences with conditional logic and subscriber branching
- Sponsor Network connecting creators with relevant brand sponsors
Pros
- + Subscriber-first model eliminates duplicate contacts and list management headaches
- + Creator Network enables organic list growth through newsletter cross-promotion
- + Built-in commerce lets creators sell digital products without third-party tools
- + Industry-leading deliverability rates due to plain-text email philosophy
- + Free plan supports up to 10,000 subscribers — most generous in the industry
Cons
- - Limited email design options — focuses on plain-text style over visual templates
- - Higher pricing than budget alternatives like Moosend or Sender for similar features
- - E-commerce integrations are basic — not suitable for product-based online stores
- - Reporting and analytics lack depth compared to data-focused platforms
Pricing
Creator
$33
/month
- + Unlimited visual automations and sequences
- + A/B test subject lines and poll surveys
- + Remove Kit branding from emails
- + Apps and integrations with 24/7 support
Pro
$66
/month
- + Unlimited users and collaborative editing
- + Advanced A/B testing and deliverability reporting
- + Subscriber engagement scoring
- + Facebook custom audiences and newsletter referral system
Starting at $33 /month
Free Plan Available
Start Kit Free — Up to 10,000 Subscribers
Affiliate link
Our Verdict
Kit — Highly Recommended
Kit is the email platform that understands creators in a way that general-purpose tools simply do not. While Mailchimp and GetResponse try to be everything for everyone, Kit focuses relentlessly on one use case: helping creators build an audience, nurture relationships through email, and monetize their expertise. The subscriber-first approach — where every contact exists in a single pool tagged and segmented by behavior — eliminates the confusion of managing multiple lists that plagues other platforms.
The visual automation builder is powerful yet approachable, letting creators build complex sequences triggered by purchases, tag additions, link clicks, or custom events. The Creator Network feature is genuinely innovative — it enables creators to recommend each other's newsletters, driving organic subscriber growth without advertising. The commerce features let you sell digital products, paid newsletters, and courses directly through Kit with Stripe integration, keeping everything in one ecosystem.
The trade-offs are worth understanding. Kit deliberately prioritizes plain-text-style emails over heavily designed templates, which maximizes deliverability but may not suit marketers who prefer visual newsletters. E-commerce integrations are basic compared to GetResponse or Moosend — this is not built for Shopify store owners. Pricing is higher than budget alternatives at $29/month for 1,000 subscribers on the Creator plan. The reporting dashboard covers email metrics well but lacks the depth of analytics-focused competitors. For creators, authors, coaches, and anyone building a personal brand through email, Kit is the purpose-built choice that delivers features no general-purpose platform can match.
Related Tools
What does Kit cost and how does the free plan work?
Kit's Newsletter plan is free for up to 10,000 subscribers with unlimited email broadcasts, landing pages, and signup forms. The Creator plan starts at $29/month for up to 1,000 subscribers and adds automated sequences, visual automations, third-party integrations, and the ability to remove Kit branding. The Creator Pro plan at $59/month for 1,000 subscribers includes the Creator Network, subscriber scoring, advanced reporting, and priority support. Pricing scales with subscriber count — at 10,000 subscribers, Creator is $119/month and Creator Pro is $167/month. Annual billing saves approximately 16% across all paid plans.
Why did ConvertKit rebrand to Kit?
ConvertKit rebranded to Kit in late 2024 as part of a broader vision to become more than just an email tool. The shorter name reflects the platform's expansion into commerce (selling digital products), the Creator Network (cross-promotion), and the Sponsor Network (brand deals). Nathan Barry, the founder, explained that 'Kit' represents a creator's essential toolkit — not just email, but the full stack for building a creator business. All existing features, integrations, and subscriber data carried over seamlessly. The URL changed from convertkit.com to kit.com, with redirects in place.
How does Kit compare to Mailchimp for newsletters?
Kit and Mailchimp serve fundamentally different audiences. Kit is designed for individual creators who want to build audience relationships through text-focused emails, while Mailchimp is a broader marketing platform for businesses of all types. Kit's advantages include: a more generous free plan (10,000 vs 500 subscribers), tag-based subscriber management, built-in commerce for selling digital products, and the Creator Network for organic growth. Mailchimp wins on design flexibility with hundreds of visual templates, e-commerce integrations, broader native integrations (300+), and multi-channel marketing features. For creators and bloggers, Kit is the specialist choice. For SMBs and e-commerce, Mailchimp is more versatile.
Starting at $33 /month
Free Plan Available
Start Kit Free — Up to 10,000 Subscribers
Affiliate link
Start Kit Free — Up to 10,000 Subscribers
Affiliate link