Entry Listing
$29
/month
- + For assets under $10,000
- + 60-day listing term
- + 3-10% success fee on sale
- + Standard support
Marketplace for buying and selling online businesses, websites, and digital assets with verified metrics and escrow protection
Starting at $29 /month
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Based on our editorial review across usability, features, value, support, and integrations.
Best For
Entrepreneurs wanting to buy established revenue-generating businesses
Free Trial
No
Standout Feature
Verified traffic and revenue data for listed businesses
Track Record
Since 2009
Flippa solves the chicken-and-egg problem of digital asset sales—sellers struggle to find qualified buyers, while buyers struggle to find legitimate businesses for sale. The platform provides a trusted marketplace with verified metrics, standardized listing formats, and secure payment processing that enables both parties to transact confidently. Flippa particularly excels at helping aspiring entrepreneurs skip the difficult early stages of business building by acquiring businesses with proven revenue, traffic, and customers, while enabling exiting founders to monetize the value they've built rather than shutting down viable businesses.
$29
/month
$99
/month
$699
/month
Starting at $29 /month
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Our Verdict
Flippa holds a unique position as the largest marketplace for buying and selling online businesses, and despite its imperfections, it remains the default platform for digital asset transactions. The sheer volume of listings—from $500 starter websites to multi-million dollar SaaS businesses—means buyers have more options here than anywhere else. The verification system has improved significantly over the years, with integrated Google Analytics, Stripe, and Shopify data verification reducing (though not eliminating) misrepresentation. For sellers, Flippa provides access to the largest pool of qualified buyers in the digital asset space. The success fee model (15% on sales up to $50K, scaling down to 2.5% above $500K) means no upfront cost to list, which lowers the barrier to entry. The integrated escrow.com partnership is essential for safe transactions. As with any marketplace, quality varies across price ranges. The sub-$5,000 category contains a mix of starter sites and early-stage projects, so buyers in this range benefit from focusing on verified listings and doing their own research. Listings above $10,000 tend to have more thorough verification and motivated sellers. Flippa's verification tools are a helpful starting point, and savvy buyers will supplement them with their own due diligence to find the best opportunities. The competition from Empire Flippers and Acquire.com is real. Empire Flippers offers a more curated experience with pre-vetted listings, while Acquire.com focuses on SaaS acquisitions. Flippa's advantage is breadth and accessibility. We recommend Flippa for both first-time and experienced buyers looking for digital assets across all price ranges, and for sellers wanting maximum exposure. The verification tools, valuation engine, and escrow protection make it the safest way to buy and sell digital assets online.
Yes, Flippa is excellent for entrepreneurs wanting to buy or sell small online businesses. The marketplace includes thousands of listings ranging from $1,000 to millions, with many quality businesses in the $5,000-$50,000 range that are ideal for first-time buyers and small investors. For sellers, Flippa provides access to the largest pool of qualified digital asset buyers globally, which dramatically reduces the time needed to find a buyer compared to private sales. The success-fee model (2.5-15% of sale price) means there are no upfront listing costs, lowering the barrier to entry. The integrated verification tools and escrow.com payment protection make transactions safer for both parties, and the valuation tools help sellers price their businesses competitively.
Listing businesses on Flippa is free — there are no upfront costs to create a listing, which makes it accessible for sellers of all sizes. Flippa charges a success fee only when your business actually sells, ranging from 2.5% to 15% depending on the sale price, with lower percentages applying to higher-value transactions. This performance-based model aligns Flippa's incentives with yours as a seller. Buyers do not pay Flippa directly, as costs are built into the negotiated sale prices. Optional premium listing upgrades ranging from $49 to $499 can increase visibility and attract more potential buyers. Broker services are also available for high-value deals, providing personalized support throughout the transaction process.
Flippa operates on a success-fee model rather than traditional upfront or subscription pricing. Sellers pay 15% on the portion of the sale price up to $50,000, 10% on the portion from $50,000 to $500,000, and 2.5% on amounts above $500,000. For example, selling a $20,000 website costs $3,000 in fees (15%), while a $100,000 business would cost $12,500 (15% on the first $50K plus 10% on the remaining $50K). There are no monthly subscription costs or minimum commitments. Buyers do not pay Flippa fees directly. Optional services include premium listing upgrades ranging from $49 to $499 for increased visibility, and broker services with negotiable percentages for high-value deals where sellers want hands-on guidance throughout the transaction.
Starting at $29 /month
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