Launch
$39
/month
- + 5 social profiles
- + 1 user
- + 100 posts/month
- + Standard analytics (1-year retention)
Iconosquare
Advanced social media analytics and reporting platform for data-driven brands and agencies.
social-media
Our Score
4.3
Starting at $39 /month
Free Plan Available
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4.3
RecommendedIconosquare Score
Ease of Use
4.1
Features
4.2
Value
4.4
Support
4.0
Based on our editorial review across usability, features, value, support, and integrations.
Best For
Agencies that need to produce professional analytics reports for clientsBrands that make data-driven social media decisions based on deep metricsSocial media managers who need competitor benchmarking and industry comparisonsInstagram-focused teams that need Stories analytics and hashtag trackingMarketing teams that need automated weekly or monthly performance reports
Best For
Agencies that need to produce professional analytics reports for clients
Free Trial
Yes
Standout Feature
Advanced analytics with industry benchmarking and competitor comparison
Track Record
Since 2011
What Problem It Solves
Social media managers and agencies face two related problems. First, native platform analytics are fragmented and shallow: you have to log into each platform separately and the data provided is limited. Second, creating performance reports for stakeholders or clients requires manually exporting data, formatting it, and adding context -- a process that takes hours every week or month. Iconosquare solves both problems by centralizing deep analytics from multiple platforms into a single dashboard and automating the report generation process. A social media manager can set up branded reports once, schedule them for weekly or monthly delivery, and have professional PDF reports automatically sent to clients or executives. The competitor benchmarking feature adds another dimension by contextualizing your performance against competitors, turning raw numbers into actionable strategic insights.
Key Features
- Advanced analytics with industry benchmarking and competitor comparison
- Automated PDF reporting with custom branding and scheduled delivery
- Instagram Stories analytics with tap-forward, tap-back, and exit rate metrics
- Hashtag tracking and performance analysis over time
- Competitor monitoring with side-by-side metric comparisons
- Content scheduling and publishing across Instagram, Facebook, X, LinkedIn, TikTok, and Pinterest
- Best time to post analysis based on historical audience engagement data
Pros
- + Deepest social media analytics available outside of enterprise platforms
- + Professional automated reporting saves hours of manual report creation
- + Competitor benchmarking provides actionable strategic insights
- + Instagram Stories analytics with granular interaction metrics
- + Industry benchmark data helps contextualize performance metrics
Cons
- - Scheduling and publishing features are less polished than dedicated tools
- - No social inbox for managing comments and messages
- - Starting price of $59/month is high for solo users who only need basic analytics
- - Limited to 6 social platforms, fewer than Vista Social or Hootsuite
Pricing
Scale
$79
/month
- + 20 social profiles
- + 3 users
- + Competitor tracking
- + Advanced analytics (2-year retention)
Excel
$139
/month
- + 30 social profiles
- + 6 users
- + White-label reporting
- + Unlimited data retention and API access
Starting at $39 /month
Free Plan Available
Start 14-Day Free Trial ->
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Our Verdict
Iconosquare — Recommended
Iconosquare's analytics depth is its clear competitive advantage. Where most social media tools provide basic engagement metrics, Iconosquare offers granular data: follower growth patterns by hour, engagement rate benchmarks against industry averages, hashtag performance tracking over time, competitor analysis with side-by-side metrics, and Instagram Stories analytics with tap-forward/back and exit rate tracking. For brands and agencies that make decisions based on social data, this level of detail matters.
The reporting capabilities are equally strong. Iconosquare generates polished, branded PDF reports that agencies can send directly to clients. Reports are customizable, schedulable for automatic delivery, and include competitor comparisons. This eliminates the manual work of pulling data from native platform analytics and formatting it into presentations -- a workflow that can consume hours weekly for agencies managing multiple accounts.
The weaknesses are on the management side. Iconosquare's scheduling and publishing features, while functional, are not as refined as dedicated schedulers like Later or Buffer. There is no social inbox for engagement management, no social listening beyond basic mention tracking, and the content creation tools are minimal. The pricing is also on the higher side, starting at $59/month for a single user plan. Iconosquare is the right tool if analytics and reporting are your primary need and you are willing to use a separate tool for scheduling and engagement. If you want an all-in-one platform, Vista Social or Hootsuite provide better breadth at similar or lower price points.
Related Tools
What are Iconosquare's pricing plans?
Iconosquare offers three pricing tiers designed for different team sizes. The Single plan costs $59/month (billed monthly) or $49/month (billed annually) and includes 1 user, 5 social profiles, core analytics across all supported platforms, content scheduling, and automated PDF reporting. The Teams plan at $99/month (or $79/month annually) adds 10 social profiles, unlimited team members, competitor tracking and benchmarking, branded client reports, and advanced analytics features. Custom Enterprise pricing is available for agencies managing 20+ social profiles, with dedicated account management, white-label reporting options, and priority support. All plans include a 14-day free trial with full feature access. Annual billing saves approximately 17% compared to monthly, making it the recommended option for committed users.
How does Iconosquare compare to Sprout Social for analytics?
Iconosquare provides deeper platform-specific analytics than Sprout Social, particularly for Instagram where it offers Stories metrics with tap-forward, tap-back, and exit rate tracking, hashtag performance analysis, and detailed follower growth patterns by hour. Sprout Social offers broader functionality with its social inbox, social listening, and CRM features that extend beyond analytics. For pure analytics and reporting needs, Iconosquare delivers more granular data at a significantly lower price point — the Teams plan at $79/month (annual) compared to Sprout Social's Professional plan at $249/month. The automated branded PDF reports save agencies hours of manual reporting work each month. Many agencies use Iconosquare specifically for analytics and client reporting while managing content scheduling and engagement through a complementary tool.
Can Iconosquare track competitor performance?
Yes, competitor tracking is one of Iconosquare's standout features. The platform lets you monitor competitor profiles on Instagram, Facebook, and X, comparing key metrics like follower growth rate, posting frequency, engagement rates, and top-performing content side by side with your own accounts. You can track multiple competitors per platform and include competitor data directly in automated client reports, which is particularly valuable for agencies demonstrating strategic insights. This feature is available on the Teams plan and above. The data updates daily and provides historical trends over time, making it invaluable for identifying competitive content strategies, spotting industry trends, and benchmarking your social media performance against the market. The side-by-side comparisons help inform content strategy decisions with real data.
Starting at $39 /month
Free Plan Available
Start 14-Day Free Trial ->
Affiliate link
Start 14-Day Free Trial ->
Affiliate link