Standard
$49
/month
- + 5 landing pages, unlimited traffic & leads
- + A/B split testing & Leadmeter guidance
- + 1 custom domain, 10,000 AI credits/month
- + Annual billing: $37/month
Leadpages
Conversion-focused landing page builder with built-in A/B testing and lead generation tools.
web-designEditor's Pick
Our Score
4.2
Starting at $37 /month
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4.2
RecommendedLeadpages Score
Ease of Use
4.0
Features
4.1
Value
4.3
Support
3.9
Based on our editorial review across usability, features, value, support, and integrations.
Best For
Small businesses running paid ad campaigns needing high-converting landing pagesCoaches and consultants capturing leads with webinar registrations and lead magnetsCourse creators launching digital products with sales pages and checkoutLocal businesses building simple lead capture pages for Google Ads and Facebook AdsMarketers who want built-in A/B testing without enterprise platform complexity
Best For
Small businesses running paid ad campaigns needing high-converting landing pages
Free Trial
No
Standout Feature
Drag-and-Drop Landing Page Builder with conversion-optimized sections
Track Record
Since 2012
What Problem It Solves
Small businesses spend $500-5,000 on Google Ads and Facebook Ads each month, but send traffic to generic website pages that convert at 2-3%. The math is brutal: at $5 per click and a 2% conversion rate, each lead costs $250. Leadpages solves this by providing conversion-optimized landing pages that typically convert at 5-15% — immediately cutting cost-per-lead by 50-80%. For a business spending $2,000/month on ads, improving conversion from 3% to 8% means going from 12 leads to 32 leads per month without spending an additional dollar on advertising. The A/B testing feature compounds this advantage over time by systematically identifying the highest-converting page variants. For businesses selling digital products, the built-in Stripe checkout eliminates the need for a separate e-commerce tool, keeping the full conversion path within one platform.
Key Features
- Drag-and-Drop Landing Page Builder with conversion-optimized sections
- Template Library organized by industry and conversion rate performance
- Leadmeter real-time conversion guidance as you build pages
- Built-in A/B Split Testing on all plans without traffic limits
- Pop-up and Alert Bar builder with targeting and trigger rules
- Unlimited Traffic and leads on every plan — no overage charges
- Checkout and Payment integration with Stripe for digital sales
Pros
- + Template library sorted by conversion rate helps non-designers build effective pages
- + Leadmeter provides real-time optimization suggestions while building
- + A/B split testing built into all plans — not gated behind premium tiers
- + Unlimited traffic and leads on every plan eliminates overage cost worries
- + Simple, focused builder that small business owners can learn in under an hour
Cons
- - Builder is less flexible than Webflow or Unbounce for custom, brand-heavy designs
- - Pricing at $49/month is higher than basic alternatives for simple landing pages
- - Website builder feature is basic — not a replacement for full site development tools
- - Pop-up and alert bar features are functional but less powerful than dedicated tools
Pricing
Pro
$99
/month
- + Unlimited landing pages
- + 3 custom domains
- + Online sales & payments via Stripe
- + Annual billing: $74/month
Custom
Custom
Contact sales
- + Customizable options
- + Client sub-accounts
- + Additional domains & advanced integrations
- + Contact sales for pricing
Starting at $37 /month
Start Leadpages 14-Day Free Trial
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Our Verdict
Leadpages — Recommended
Leadpages is a focused, opinionated tool that does one thing exceptionally well: convert visitors into leads. While Webflow gives designers unlimited creative freedom and Unbounce offers enterprise-grade testing capabilities, Leadpages occupies the sweet spot for small businesses and marketers who want high-converting pages without the complexity. The template library is organized by actual conversion rate data, and the real-time Leadmeter tool that scores your page as you build it genuinely helps non-designers create effective pages.
The drag-and-drop builder is deliberately simpler than Webflow — you will not find full CSS control or custom animations. Instead, Leadpages provides conversion-optimized building blocks: hero sections, testimonial blocks, pricing tables, countdown timers, and lead capture forms. This constraint is actually a strength for its target audience — small business owners who need results, not design awards. A/B testing is built into every plan (not gated behind enterprise tiers like many competitors), and unlimited traffic means you never pay overage charges regardless of campaign performance.
The limitations matter for certain use cases. The builder is not flexible enough for unique, brand-heavy designs — pages tend to follow predictable layouts. Pop-up and alert bar features are useful but basic compared to dedicated tools like OptinMonster. The website builder (added later) is functional but cannot replace Webflow or even Squarespace for full site development. At $49/month for the Standard plan, Leadpages is not the cheapest option — Carrd builds simple pages for $19/year, and many email platforms now include basic landing pages. For small businesses running ad campaigns, webinar registrations, lead magnets, or product launches where conversion rate directly impacts ROI, Leadpages remains one of the most reliable choices. For general website building or advanced design needs, dedicated builders are better fits.
Related Tools
What does Leadpages cost?
Leadpages offers two plans. The Standard plan at $49/month ($37/month billed annually) includes unlimited landing pages, pop-ups, and alert bars, unlimited traffic and leads, one custom domain, A/B split testing, email support, and 10,000 AI Engine credits per month. The Pro plan at $99/month ($74/month billed annually) adds three custom domains, online sales and payments via Stripe, priority support, and advanced integrations. Both plans include the full template library and Leadmeter conversion guidance. There is a 14-day free trial on all plans. Annual billing saves approximately 25%.
How does Leadpages compare to Unbounce?
Leadpages and Unbounce both build landing pages but serve different segments. Leadpages is simpler, cheaper ($49 vs $99/month), and focused on small businesses — its Leadmeter guidance and conversion-sorted templates help non-designers build effective pages. Unbounce is more powerful, offering dynamic text replacement, Smart Traffic AI (automatic A/B testing), AMP pages, and more granular design control. Unbounce targets marketing agencies and mid-market companies with larger budgets. If you are a small business owner who wants a straightforward page builder with built-in testing, Leadpages is the better fit. If you are an agency or growth team running sophisticated multi-variant campaigns, Unbounce justifies its premium.
Can Leadpages replace my website?
Partially. Leadpages includes a website builder feature that lets you create a multi-page site with navigation, blog-style pages, and custom domains. For solopreneurs, coaches, or small businesses that primarily need a few pages (home, about, services, contact) plus landing pages, it can serve as a lightweight website. However, it is not a replacement for Webflow, WordPress, or Squarespace for full-featured websites. The website builder lacks a CMS, blogging capabilities are limited, SEO tools are basic, and design flexibility is constrained. The strongest use case is building your landing pages and lead generation in Leadpages while maintaining your main website on a separate platform.
Starting at $37 /month
Start Leadpages 14-Day Free Trial
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Start Leadpages 14-Day Free Trial
Affiliate link