Basic Logo
$20
/month
- + One logo file in PNG format
- + Full commercial usage rights
- + Instant download after purchase
- + One-time payment, no subscription
Looka
AI-powered logo maker and brand identity platform for entrepreneurs and small businesses.
web-design
Our Score
4.3
Starting at $20 /month
Free Plan Available
Design Your Logo Free with Looka
Affiliate link
4.3
RecommendedLooka Score
Ease of Use
4.1
Features
4.2
Value
4.4
Support
4.0
Based on our editorial review across usability, features, value, support, and integrations.
Best For
Startup founders needing a professional logo on day one without designer costsSolopreneurs and freelancers who want cohesive branding across all touchpointsSmall businesses launching quickly that need logo plus complete brand assetsSide project and MVP creators testing ideas before investing in custom designNon-designers who need professional results without learning design tools
Best For
Startup founders needing a professional logo on day one without designer costs
Free Trial
Yes
Standout Feature
AI Logo Generator trained on professional design principles
Track Record
Since 2016
What Problem It Solves
Starting a business requires professional branding, but hiring a designer costs $500-5,000 for a logo alone — and a complete brand identity package (business cards, social media assets, stationery) can run $2,000-10,000. For bootstrapped founders and small businesses, this creates a painful choice between looking unprofessional with DIY design or spending limited capital on branding before they have revenue. Looka solves this by generating professional-quality logos starting at $20 and complete brand identity packages for $96/year. A founder can go from business idea to having a logo, business cards, social media profiles, email signature, and brand guidelines document in under 30 minutes. This speed-to-market advantage means startups can launch with cohesive, professional branding from day one instead of using placeholder designs that undermine credibility with early customers.
Key Features
- AI Logo Generator trained on professional design principles
- Brand Kit with business cards, social media, and stationery templates
- Logo Customization Editor for fonts, colors, layout, and spacing
- SVG and PNG file exports in multiple sizes and formats
- Brand Guidelines document auto-generated from your logo design
- Social Media Kit with platform-specific profile and cover images
- Trademark check integration to verify logo name availability
Pros
- + Generates dozens of professional logo concepts in under 5 minutes
- + One-time pricing model — no recurring subscription required for logo files
- + Brand Kit extends logo into complete identity (cards, social, stationery) for $96/year
- + Vector SVG files included in Premium plan for unlimited scalability
- + No design skills required — AI handles layout, typography, and color theory
Cons
- - AI-generated designs can lack the conceptual depth of human-designed logos
- - Logo concepts may share similarities with other Looka users in the same industry
- - Limited customization compared to professional design tools like Illustrator
- - Not suitable for complex, hand-drawn, or highly abstract logo designs
Pricing
Premium Logo
$65
/month
- + High-resolution PNG files in multiple sizes
- + Vector SVG and EPS files for print
- + Color variations (full, black, white, transparent)
- + Full copyright ownership
Brand Kit
$96
/month
- + Premium logo plus complete brand identity
- + Business cards, social media, email signatures
- + Letterheads, invoices, brand guidelines
- + Billed annually — unlimited design changes
Starting at $20 /month
Free Plan Available
Design Your Logo Free with Looka
Affiliate link
Our Verdict
Looka — Recommended
Looka delivers on a specific promise: turning a business name and a few style preferences into a polished logo in under 10 minutes, at a fraction of what a designer would charge. The AI generates dozens of concepts that are genuinely varied — different layouts, icon treatments, typography pairings, and color combinations. You can then customize any concept by adjusting fonts, colors, icon size, layout, and spacing. The results are surprisingly professional for an AI tool, particularly for text-based and icon-based logos.
The real value emerges with the Brand Kit subscription. For $96/year, you get your logo plus an entire brand identity system: business card designs, social media assets sized for every platform, email signatures, letterheads, invoices, and a brand guidelines document. For a startup founder who would otherwise spend $500-2,000 on a designer for these assets, Looka delivers 80% of that value at 5-10% of the cost. The one-time logo purchase at $20 (Basic) or $65 (Premium) is equally compelling for businesses that just need the logo files.
The limitations are inherent to AI design. Looka excels at clean, modern logos with icons and typography but struggles with highly conceptual, hand-drawn, or abstract mark designs that a human designer would craft. If your brand needs a truly unique symbol that tells a specific story, AI cannot match a skilled designer's creative thinking. The customization options, while decent, are constrained compared to working in Illustrator. Some logo concepts across different Looka users can look similar since the AI draws from the same trained patterns. For most small businesses, solopreneurs, and startups that need a professional logo quickly and affordably, Looka is an excellent choice. For established brands or businesses where the logo must be completely unique and conceptually deep, invest in a professional designer.
Related Tools
What does Looka cost for a logo?
Looka offers one-time logo purchases and a Brand Kit subscription. The Basic Logo package at $20 includes one logo file in PNG format. The Premium Logo package at $65 includes high-resolution PNG files, vector SVG and EPS files, and color variations (full color, black, white, transparent). The Brand Kit subscription at $96/year includes the premium logo plus business card designs, social media templates for all platforms, email signatures, letterheads, invoices, brand guidelines, and unlimited design changes. Logo generation and customization are free — you only pay when you download. There is no monthly subscription required for the logo files themselves.
How does Looka compare to hiring a freelance designer?
Looka costs $20-96 versus $300-2,000+ for a freelance designer on platforms like 99designs or Fiverr (for quality work). Looka delivers in minutes versus days or weeks. However, a freelance designer provides conceptual thinking, brand strategy input, and truly unique designs tailored to your specific story. Looka works best for: startups validating ideas, small businesses on tight budgets, and anyone needing professional results fast. A freelance designer is better for: established businesses, brands needing storytelling through design, and industries where uniqueness is crucial (luxury, fashion, creative agencies). Many founders start with Looka and invest in custom design once revenue supports it.
Can I trademark a logo made with Looka?
Yes, Looka logos can be trademarked. When you purchase a logo through Looka, you receive full commercial usage rights and copyright ownership of your specific logo design. The platform even includes a trademark name check feature to verify availability before you finalize. However, since Looka's AI generates designs from learned patterns, it is theoretically possible (though rare) for another user to generate a similar design. Before trademarking, it is advisable to do a thorough trademark search through the USPTO or your local trademark office. Looka's Premium package includes vector files (SVG/EPS) which are required for trademark registration submissions.
Starting at $20 /month
Free Plan Available
Design Your Logo Free with Looka
Affiliate link
Design Your Logo Free with Looka
Affiliate link