Optery

Optery addresses a growing privacy concern that most people do not realize they have: data brokers collecting and selling their personal information without consent. Your name, address, phone number, email, family members, and other details are available for purchase on hundreds of websites, fueling spam calls, phishing attempts, and identity theft risk. Optery automates the tedious process of finding and removing this information, turning what would be dozens of hours of manual opt-out requests into an automated subscription service. The platform's coverage is its primary competitive advantage. Optery scans over 200 data broker sites, significantly more than competitors like DeleteMe, which covers roughly 40 to 50 sites, or Incogni, which focuses on a smaller but frequently updated list. The transparent dashboard shows exactly where your information was found, the removal status for each site, and ongoing monitoring results. This visibility builds confidence that the service is actually doing what it promises. The ongoing monitoring aspect is crucial because data brokers frequently re-add your information after removal. Optery continuously checks for re-listings and automatically submits new removal requests, maintaining your privacy over time rather than providing a one-time cleanup that erodes within months. The pricing structure is tiered based on coverage: the Lite plan at $5.99 per month covers 50 data broker sites, the Standard plan at $11.99 per month extends coverage to 100 sites, and the Ultimate plan at $23.99 per month covers the full 200 plus sites. Family plans provide discounts for protecting multiple household members. Annual billing reduces costs further. The free tier scans only a handful of sites and provides an exposure report but does not perform removals. The honest limitation is that complete removal takes time, often months, as data brokers process opt-out requests at their own pace. Some brokers require manual intervention that cannot be fully automated. Effectiveness also varies by jurisdiction, with California residents benefiting from stronger legal protections under CCPA. For anyone concerned about their personal data being traded online, whether due to privacy principles, spam reduction, or genuine safety concerns like stalking or doxxing risk, Optery provides the most comprehensive automated removal service currently available. The investment is modest compared to the privacy protection delivered.