Basic
$18
/month
- + Custom domain and up to 150 pages
- + 25,000 monthly visits and 50 GB bandwidth
- + SSL certificate and global CDN
- + No Webflow branding
Visual web development platform that lets designers build production-ready sites without writing code.
Starting at $18 /month
Free Plan Available
Affiliate link
Based on our editorial review across usability, features, value, support, and integrations.
Best For
Designers who understand web design principles but prefer visual tools over coding
Free Trial
Yes
Standout Feature
Visual Design Canvas with full CSS control and responsive breakpoints
Track Record
Since 2013
The traditional website development workflow has a costly bottleneck: designers create mockups in Figma, then developers spend weeks translating those designs into code — often losing design fidelity in the process. For a typical agency project, development costs $5,000-20,000+ and takes 4-12 weeks. Webflow collapses this pipeline by letting designers build production sites directly in the browser. A marketing site that takes a developer 6 weeks can be built in Webflow in 1-2 weeks. For ongoing updates, marketing teams can edit content through the CMS Editor without submitting developer tickets — a change that takes days in a traditional workflow happens in minutes. The hosted infrastructure also eliminates $50-200/month in hosting, CDN, and SSL certificate costs. For agencies, the ability to hand off a visual CMS to clients for content updates reduces ongoing maintenance costs significantly.
$18
/month
$29
/month
$49
/month
Starting at $18 /month
Free Plan Available
Affiliate link
Our Verdict
Webflow occupies a unique position in the web development landscape: it is too powerful for simple website builders like Wix, yet more accessible than hand-coding for designers who understand web design principles but not programming. The visual canvas genuinely translates design intent into clean, production-ready HTML and CSS — something that no other visual builder achieves at this level of fidelity. If you understand the box model, flexbox, and responsive breakpoints conceptually, Webflow lets you implement them visually without writing a line of code.
The CMS is surprisingly capable for a visual builder, supporting dynamic collections with rich content types, reference fields, and conditional visibility. This makes Webflow suitable for blogs, portfolios, directories, and content-rich marketing sites. The Interactions and Animations engine is genuinely impressive — scroll-triggered animations, page transitions, and hover effects that would require GSAP or custom JavaScript can be built entirely in the visual editor. Hosting is fast (AWS + Fastly CDN) with automatic SSL and global delivery.
The learning curve is Webflow's biggest barrier. Unlike Squarespace where anyone can drag-and-drop a site in an afternoon, Webflow requires understanding of fundamental web design concepts. The pricing also escalates — a CMS site plan is $29/month, and adding e-commerce starts at $42/month, which exceeds Squarespace and Shopify at comparable tiers. The CMS has a 10,000 item limit on most plans, which restricts large-scale content sites. E-commerce is functional but immature compared to Shopify's ecosystem. Client billing and white-label options have improved but still lag behind dedicated agency tools. For designers, agencies, and marketing teams that want pixel-perfect websites with full design control and no code, Webflow is unmatched. It has earned its position as the leading visual web development platform by delivering professional results that rival hand-coded sites.
Webflow has two pricing tiers: Site plans and Workspace plans. Site plans cover hosting: the free Starter plan allows 2 pages with Webflow branding, the Basic plan at $18/month adds a custom domain with 150 pages, the CMS plan at $29/month adds the dynamic content system with 10,000 CMS items, and the Business plan at $49/month increases to 10,000 CMS items with 100 form submissions. E-commerce plans start at $42/month. Workspace plans for the design tool range from free (2 projects) to Team at $28/seat/month. Annual billing saves approximately 30% across all plans.
For many use cases, yes. Webflow replaces WordPress for marketing sites, portfolios, blogs, and small to medium content sites. Its visual builder provides more design control than any WordPress theme, the built-in CMS handles dynamic content, and the managed hosting eliminates WordPress maintenance (updates, security patches, plugin conflicts). Where WordPress still wins: sites needing 10,000+ content pages (Webflow has CMS limits), complex membership sites, large-scale e-commerce (WooCommerce has more features), and use cases requiring specific WordPress plugins with no Webflow equivalent. The biggest advantage of switching: no more broken plugin updates or security vulnerabilities.
Webflow E-commerce is suitable for small to medium stores selling physical or digital products with full design control. It includes product pages, cart, checkout, Stripe and PayPal integration, inventory management, and email notifications. The design freedom far exceeds Shopify themes — every element of your store can be custom-designed. However, Webflow E-commerce lacks Shopify's app ecosystem, multi-currency support, advanced inventory management, POS integration, and marketplace features. It is best for design-focused brands selling fewer than 500 products who want their store to look unique. For larger catalogs or complex e-commerce needs, Shopify remains the better choice.
Starting at $18 /month
Free Plan Available
Affiliate link
Affiliate link