Quick Verdict
Winner: Kit
Kit currently ranks higher for overall value. Brevo remains a strong option for specific workflows.
| Feature | Brevo | Kit | Winner |
|---|
| Starting price | 9 USD | 33 USD | Brevo |
| Editor score | 82 | 98 | Kit |
| Category overlap | email-marketing | email-marketing | Tie |
Choose Brevo if...
- - Businesses with large contact lists and moderate email frequency (per-email pricing saves money)
- - SMBs wanting email, SMS, WhatsApp, CRM, and chat without buying separate tools
- - Developers needing transactional email API alongside marketing campaigns
Choose Kit if...
- - Bloggers and newsletter creators building a loyal subscriber audience
- - YouTubers and podcasters monetizing through email-driven product launches
- - Online course creators selling digital products and memberships
Is Brevo better than Kit?
Kit currently leads by score, but both tools can be the right fit depending on your use case.