Customer.io
Score 84
Kit
Score 98
Quick Verdict
Winner: Kit
Kit is currently ranked higher for overall value. Customer.io remains a strong alternative depending on your workflow and budget.
| Feature | Customer.io | Kit | Winner |
|---|
| Starting price | 100 USD | 33 USD | Kit |
| Free plan | No | Yes | Kit |
| Editor score | 84 | 98 | Kit |
Choose Customer.io if...
- - SaaS and product-led growth companies
- - Technical teams with developers available
- - Apps needing in-app and push notification campaigns
Choose Kit if...
- - Bloggers and newsletter creators building a loyal subscriber audience
- - YouTubers and podcasters monetizing through email-driven product launches
- - Online course creators selling digital products and memberships
Is Customer.io better than Kit?
It depends on your priorities. Kit currently ranks higher overall, but both tools are competitive options.