Landbot

No-code chatbot builder for websites, WhatsApp, and Facebook Messenger with visual flow builder and conversational landing pages.

customer-support
Our Score
4.4

Starting at $45 /month

Free Plan Available

Try Landbot Free →

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4.4
Recommended

Landbot Score

Ease of Use
4.5
Features
4.3
Value
4.5
Support
4.1

Based on our editorial review across usability, features, value, support, and integrations.

Best For

Marketing teams creating conversational landing pages for lead generationBusinesses wanting to automate WhatsApp customer interactionsSmall businesses needing simple chatbots without developer resources

Best For

Marketing teams creating conversational landing pages for lead generation

Free Trial

Yes

Standout Feature

Visual drag-and-drop chatbot builder (no coding required)

Track Record

Since 2017

What Problem It Solves

Landbot solves the problem of low conversion rates on traditional forms and landing pages by replacing them with conversational experiences. Studies show that people are more likely to complete a conversation than fill out a long form. Landbot lets you turn lead capture forms into engaging chatbot conversations that guide users step-by-step, resulting in higher completion rates. For businesses using WhatsApp or Messenger for customer communication, Landbot automates repetitive conversations (FAQs, booking, qualification) while maintaining a human feel. The no-code builder means marketing teams can create and deploy chatbots without relying on developers.

Key Features

  • Visual drag-and-drop chatbot builder (no coding required)
  • Multi-channel deployment (website, WhatsApp, Facebook Messenger)
  • Conversational landing pages (forms as conversations)
  • Conditional logic and dynamic content
  • Integration with CRMs, email tools, and apps (Zapier, HubSpot, Salesforce)
  • Lead qualification and data collection
  • Analytics on conversation flow and drop-off points

Pros

  • + Extremely user-friendly visual builder (no technical skills needed)
  • + Beautiful conversational interfaces that convert well
  • + Excellent for lead generation and qualification
  • + Strong WhatsApp Business integration
  • + Flexible integrations via Zapier and native connectors

Cons

  • - Limited advanced AI capabilities compared to enterprise chatbot platforms
  • - Free plan is very restrictive (100 chats/month)
  • - Pricing can get expensive as conversation volume grows
  • - Analytics could be more detailed for optimization

Pricing

Sandbox

$0

/month

  • + 100 chats/month
  • + 1 seat
  • + Basic flow operations
  • + Limited integrations

Starter

$45

/month

  • + 500 chats/month + 100 AI chats
  • + 2 seats
  • + Conditional logic & custom CSS/JS
  • + Basic integrations (Mailchimp, Segment)

Pro

$100

/month

  • + 2,500 chats/month + 300 AI chats
  • + 3 seats
  • + Advanced formulas & lead scoring
  • + HubSpot, Airtable & webhook integrations

Business

Custom

Contact sales

  • + Custom chats & usage
  • + 5+ seats
  • + Dedicated success manager
  • + Priority support & SLA

Starting at $45 /month

Free Plan Available

Try Landbot Free →

Affiliate link

Our Verdict

LandbotRecommended

Landbot occupies a sweet spot in the chatbot market for businesses that want conversational interfaces without writing code. Its visual drag-and-drop builder is genuinely intuitive, allowing marketing teams to design complex conversation flows with conditional logic, variable storage, and integrations in a matter of hours rather than days. The conversational landing page concept is where Landbot truly differentiates itself: replacing static lead capture forms with interactive chat-style experiences that feel modern and engaging. In our testing, these conversational forms consistently outperform traditional forms in completion rates, making Landbot a strong choice for lead generation campaigns. The WhatsApp Business integration is another standout, enabling automated customer interactions on the world's most popular messaging platform. For businesses in regions where WhatsApp dominates communication, this alone justifies the investment. The visual flow builder handles WhatsApp-specific features like buttons, lists, and media messages well. However, Landbot has notable limitations. The AI capabilities are basic compared to platforms built around natural language processing. If you need sophisticated intent recognition or dynamic conversations that go beyond scripted flows, tools like Dialogflow or Botpress offer more depth. The pricing also scales with conversation volume, which means costs can climb quickly for high-traffic sites. The free Sandbox plan at 100 chats per month is really only useful for testing. For most real deployments, you will need the Starter plan at 40 dollars per month or the Pro plan at 100 dollars per month. Analytics are functional but could be more granular, particularly around conversion optimization and A/B testing of different flow variations. Overall, Landbot is best suited for marketing teams and small businesses that want beautiful, conversion-focused chatbot experiences without developer resources. It excels at lead qualification, appointment booking, and conversational forms. For complex customer service automation or enterprise-grade AI chatbots, dedicated platforms may offer more depth, but for conversion-focused chat experiences, Landbot remains a top choice.

Related Tools

Is Landbot good for small businesses?

Landbot is excellent for small businesses focused on lead generation and WhatsApp automation. The Starter plan ($40/month) supports 500 chats/month and includes website and WhatsApp deployment, which is affordable for businesses driving moderate traffic. However, if you need higher conversation volumes, costs can escalate. Landbot is particularly valuable for service businesses (agencies, consultants, SaaS) using conversational forms to qualify leads.

Does Landbot offer a free plan?

Landbot offers a limited free plan (Sandbox) with 100 chats/month and basic features, which is suitable for testing the visual builder and experimenting with simple flows. The Sandbox includes website deployment and core chatbot functionality, giving you a solid feel for the platform's capabilities. For serious use with higher traffic and multi-channel deployment including WhatsApp, you will need the Starter plan ($40/month for 500 chats) or the Pro plan ($100/month for 2,500 chats). The paid plans unlock advanced integrations, custom branding, and priority support that make Landbot production-ready.

What is the starting price of Landbot?

Landbot's free Sandbox plan includes 100 chats/month with basic features and website deployment. Paid plans start at $40/month for the Starter tier, which supports 500 chats/month and includes WhatsApp deployment, integrations, and custom branding. The Pro plan at $100/month provides 2,500 chats/month, advanced analytics, A/B testing, and priority support. The Business plan offers custom pricing for higher volumes with dedicated account management and SLA guarantees. All paid prices are billed annually for the best rates, and Landbot offers a free trial period so you can evaluate the full feature set before committing.

Starting at $45 /month

Free Plan Available

Try Landbot Free →

Affiliate link

Try Landbot Free →

Affiliate link