Synder

Synder solves a specific but widespread pain point: the accounting nightmare of reconciling e-commerce transactions. After testing it with a multi-channel Shopify store connected to Stripe and PayPal, the results were impressive. Transactions that previously required hours of manual categorization in QuickBooks flowed in automatically with correct amounts, fees broken out as separate line items, taxes properly allocated, and refunds handled without manual adjustments.

The sync accuracy is Synder's defining strength. Every transaction from Stripe deposits, PayPal payouts, Shopify orders, and Amazon settlements arrives in QuickBooks or Xero with full detail. Payment processor fees are separated automatically. Multi-currency conversions are handled correctly. Partial refunds, chargebacks, and split payments that typically cause reconciliation headaches are processed without intervention. During testing, the daily automated reconciliation matched bank feeds with 99%+ accuracy, essentially eliminating the manual reconciliation process.

The smart rules engine adds meaningful automation beyond basic syncing. You can set up categorization rules that automatically assign transactions to specific accounts, classes, or locations based on payment source, product type, or amount. Historical data import is valuable for businesses switching from manual bookkeeping, allowing you to backfill accurate transaction history.

Pricing scales with your platform connections and transaction volume. The Starter plan at $49/month connects one platform and handles basic automation. The Professional plan at $149/month supports up to three platforms with advanced categorization rules and historical import. For agencies or multi-channel businesses, the Business plan at $299/month covers ten platforms with multi-entity management. These prices are significant for low-revenue businesses, but the time savings make the ROI calculation straightforward for any business processing more than 100 monthly transactions.

The limitations are worth noting. Synder is a sync and reconciliation tool, not accounting software itself. You still need QuickBooks or Xero, so it is an additional subscription on top of your accounting platform. The initial setup requires understanding basic accounting concepts like chart of accounts mapping. And for businesses with very low transaction volumes, the manual effort saved may not justify the subscription cost.

The bottom line: Synder is essential for any e-commerce business spending more than a few hours monthly on accounting reconciliation. It transforms what is typically the most tedious part of e-commerce bookkeeping into an automated process.