Brevo

All-in-one CRM suite with email, SMS, WhatsApp marketing, and sales pipeline management.

email-marketing
Điểm Đánh Giá
4.1

Bắt đầu từ $9 /tháng

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4.1
Đáng dùng

Điểm Brevo

Dễ sử dụng
3.9
Tính năng
4.0
Giá trị
4.2
Hỗ trợ
3.8

Dựa trên đánh giá biên tập của chúng tôi về tính dễ sử dụng, tính năng, giá trị, hỗ trợ và tích hợp.

Tốt nhất cho

Businesses with large contact lists and moderate email frequency (per-email pricing saves money)SMBs wanting email, SMS, WhatsApp, CRM, and chat without buying separate toolsDevelopers needing transactional email API alongside marketing campaignsEuropean businesses benefiting from GDPR-compliant French hosting and EU data centersStartups wanting a free CRM plus email marketing in one platform

Tốt nhất cho

Businesses with large contact lists and moderate email frequency (per-email pricing saves money)

Dùng thử miễn phí

Tính năng nổi bật

Multi-channel Marketing across email, SMS, and WhatsApp

Thành tích

Từ năm 2012

Vấn đề nó giải quyết

The average small business uses 5-8 separate SaaS tools for communication: email marketing, SMS, live chat, CRM, transactional emails, and scheduling. At $20-50 each, that is $100-400/month before you even count the integration headaches. Brevo consolidates all of these into one platform starting at $25/month. The per-email pricing model specifically solves the contact list tax that plagues other platforms — a business with 50,000 newsletter subscribers paying Mailchimp would spend $350+/month for the list alone, while Brevo charges only for actual sends. For businesses with seasonal sending patterns or large but infrequently contacted lists, this pricing model alone can save $200-500/month. The built-in CRM also eliminates the Mailchimp-plus-HubSpot combo that many SMBs default to, saving another $50+/month.

Tính năng chính

  • Multi-channel Marketing across email, SMS, and WhatsApp
  • CRM with sales pipeline management and deal tracking
  • Marketing Automation with visual workflow builder
  • Transactional Email API competing with SendGrid and Postmark
  • Live Chat widget for website visitor engagement
  • Meeting Scheduler integrated with the CRM
  • Landing Page Builder with form capture and segmentation

Ưu điểm

  • + Unlimited contacts on every plan including free — pricing based on emails sent, not list size
  • + True multi-channel: email, SMS, WhatsApp, and live chat in one platform
  • + Built-in CRM with deal pipeline eliminates the need for a separate sales tool
  • + Strong transactional email API used by developers alongside marketing features
  • + Free plan includes 300 emails/day with unlimited contacts and basic automation

Nhược điểm

  • - Email templates and builder lack the design polish of Campaign Monitor or Mailchimp
  • - Marketing automation is functional but less powerful than GetResponse or ActiveCampaign
  • - CRM is basic — not a replacement for Salesforce or HubSpot for complex sales processes
  • - WhatsApp and chat features feel like first-generation implementations

Giá cả

Free

$0

/tháng

  • + 300 emails/day with unlimited contacts
  • + Drag & drop editor
  • + Email templates
  • + Basic reporting

Starter

$9

/tháng

  • + 5,000 emails/month
  • + AI content generator
  • + Advanced segmentation
  • + No daily sending limit

Standard

$18

/tháng

  • + Marketing automation
  • + A/B testing
  • + Advanced email reporting
  • + AI send time optimization
  • + 1 landing page

Bắt đầu từ $9 /tháng

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Nhận định của chúng tôi

BrevoĐáng dùng

Brevo represents the most ambitious attempt in the email marketing space to become a true all-in-one business platform. While GetResponse bundles email with webinars and Sender adds SMS, Brevo goes further by integrating a full CRM, WhatsApp messaging, live chat, meeting scheduling, and transactional email infrastructure. For small businesses tired of paying for separate tools for each communication channel, Brevo's consolidation is compelling.

The pricing model is Brevo's most distinctive advantage. By charging per email sent rather than per subscriber, businesses with large contact lists save dramatically. A company with 50,000 contacts that sends two emails per month would pay $25/month on Brevo's Starter plan (20,000 emails), while the same list on Mailchimp would cost $350+/month. The free plan with 300 emails/day and unlimited contacts is excellent for small businesses just starting out.

The limitations are the flip side of trying to do everything. The email builder and template library, while functional, lack the polish of Campaign Monitor or even Mailchimp. Marketing automation is capable but not as sophisticated as GetResponse's or ActiveCampaign's visual builders. The CRM is useful for basic sales tracking but cannot replace Salesforce or HubSpot. WhatsApp and live chat are valuable additions but feel like initial versions. Each individual feature is good but not best-in-class — the value is in having them all in one platform. For businesses that value breadth over depth and want to minimize their tool stack, Brevo is excellent. For teams that need the best email automation or the best CRM, dedicated tools will serve them better.

Công cụ liên quan

What does Brevo cost and how is pricing calculated?

Brevo prices by emails sent, not contacts — all plans include unlimited contacts. The Free plan includes 300 emails/day (about 9,000/month), unlimited contacts, CRM, live chat, and one automation workflow. The Starter plan at $25/month includes 20,000 emails/month with no daily sending limit and basic reporting. The Business plan at $65/month adds marketing automation, A/B testing, advanced statistics, multi-user access, and landing pages. The Enterprise plan (custom pricing) adds a dedicated account manager, priority support, advanced integrations, and sub-account management. SMS and WhatsApp are pay-as-you-go add-ons on any plan.

How does Brevo compare to Mailchimp?

The biggest difference is pricing structure. Brevo charges per email sent with unlimited contacts, while Mailchimp charges per contact regardless of send frequency. A business with 10,000 contacts sending 2 campaigns/month would pay about $25/month on Brevo versus $100+/month on Mailchimp. Brevo also includes CRM, SMS, WhatsApp, and live chat that Mailchimp lacks. Mailchimp wins on email template quality, native integrations (300+), e-commerce features (especially Shopify), and brand recognition. For businesses prioritizing cost-effectiveness and multi-channel communication, Brevo is the better choice. For design-focused email marketing with deep e-commerce integration, Mailchimp has the edge.

Is Brevo GDPR compliant for European businesses?

Brevo is one of the most GDPR-friendly marketing platforms available. As a French company, Brevo is headquartered in Paris with data centers in the EU, meaning your subscriber data stays within European jurisdiction. The platform provides built-in GDPR consent management including double opt-in, consent tracking, data export capabilities, and right-to-erasure tools. Brevo also offers a Data Processing Agreement (DPA) for all customers and is certified under both GDPR and the French CNIL framework. For European businesses concerned about data sovereignty — especially after Schrems II rulings affecting US-hosted tools — Brevo's EU-native infrastructure is a significant compliance advantage.

Bắt đầu từ $9 /tháng

Gói miễn phí có sẵn

Dùng thử Brevo miễn phí →

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Dùng thử Brevo miễn phí →

Liên kết tiếp thị liên kết