Apollo.io
Score 86
Lusha
Score 71
Quick Verdict
Winner: Apollo.io
Apollo.io currently ranks higher for overall value. Lusha remains a strong option for specific workflows.
| Feature | Apollo.io | Lusha | Winner |
|---|
| Starting price | 59 USD | 0 USD | Lusha |
| Editor score | 86 | 71 | Apollo.io |
| Category overlap | crm-sales | crm-sales | Tie |
Choose Apollo.io if...
- - B2B sales teams doing outbound prospecting
- - SDR and BDR teams building lead lists
- - Companies needing to scale cold outreach
Choose Lusha if...
- - SDR teams prospecting on LinkedIn who need direct phone numbers and emails
- - Small-to-mid sales teams (5-50 reps) that can't afford ZoomInfo
- - B2B companies building targeted outbound prospecting lists
Is Apollo.io better than Lusha?
Apollo.io currently leads by score, but both tools can be the right fit depending on your use case.