Free
$0
/month
- + 70 credits/month
- + Verified emails & phones
- + Browser extension
- + Basic CRM integrations
Lusha
B2B contact and company data platform that gives sales teams accurate emails and phone numbers instantly.
crm-sales
Our Score
4.2
Starting at $0 /month
Free Plan Available
Try Lusha Free →
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4.2
RecommendedLusha Score
Ease of Use
4.0
Features
4.1
Value
4.3
Support
3.9
Based on our editorial review across usability, features, value, support, and integrations.
Best For
SDR teams prospecting on LinkedIn who need direct phone numbers and emailsSmall-to-mid sales teams (5-50 reps) that can't afford ZoomInfoB2B companies building targeted outbound prospecting listsRevenue operations teams enriching CRM contact data at scaleEuropean sales teams that need a GDPR-compliant data provider
Best For
SDR teams prospecting on LinkedIn who need direct phone numbers and emails
Free Trial
Yes
Standout Feature
Lusha Extension — Chrome and Edge plugin revealing contacts on LinkedIn
Track Record
Since 2016
What Problem It Solves
B2B sales teams waste enormous time trying to find contact information for prospects. They search LinkedIn, guess email formats, use free email finders with poor accuracy, and call company switchboards hoping to reach the right person. This friction slows the sales pipeline and reduces the number of meaningful conversations reps can have each day. Lusha solves this by providing instant access to verified direct phone numbers and email addresses for B2B contacts. An SDR using Lusha can identify a prospect on LinkedIn, get their direct phone and email in one click, and add them to a CRM-synced outreach sequence — all in under 30 seconds. For a team of 10 SDRs, this can mean hundreds of additional prospect touchpoints per week. The ROI is direct: more accurate contact data leads to higher connection rates, more conversations, and ultimately more closed deals.
Key Features
- Lusha Extension — Chrome and Edge plugin revealing contacts on LinkedIn
- Prospecting Search with filters for industry, company size, title, and location
- Data Enrichment API for bulk contact and company data at scale
- Salesforce and HubSpot Integration with automatic CRM data enrichment
- Buyer Intelligence with intent signals and technology stack data
- Team Management with credit allocation and usage reporting
- GDPR and CCPA Compliance with built-in consent management
Pros
- + Excellent Chrome extension reveals contacts instantly on LinkedIn profiles
- + Significantly more affordable than ZoomInfo for comparable contact data
- + Free plan with 50 credits/month lets you evaluate data quality before paying
- + Strong CRM integrations push enriched data directly into Salesforce/HubSpot
- + GDPR and CCPA compliant — critical for European sales teams
Cons
- - Credit-based pricing means power users can burn through allowances quickly
- - Data coverage outside North America and Europe can be inconsistent
- - Contact data sometimes outdated due to job changes and turnover
- - Lacks deep company intelligence features that ZoomInfo offers (org charts, intent)
Pricing
Pro
$0
/month
- + 2 free seats included
- + API access
- + CSV enrichment
- + Automated workflows
Premium
$0
/month
- + 5 free seats included
- + Advanced API & team management
- + Credit allocation controls
- + Unlimited buying intent results
Scale
$0
/month
- + 50%+ discount per credit
- + SSO & advanced compliance
- + 25 buying intent topics
- + Dedicated success team
Starting at $0 /month
Free Plan Available
Try Lusha Free →
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Our Verdict
Lusha — Recommended
Lusha has carved out a strong position in the B2B data space by being the affordable, easy-to-use alternative to ZoomInfo. For sales development reps (SDRs) and account executives who need direct phone numbers and verified emails to fill their outreach pipeline, Lusha delivers with minimal friction.
The Chrome extension is the entry point for most users. Browse LinkedIn, find a prospect, click the Lusha icon, and instantly see their direct phone number and email address. It works on LinkedIn profiles, Sales Navigator, company websites, and even Gmail. The data accuracy is generally high — Lusha claims 80%+ accuracy on contact data, verified through their crowdsourced model. The Prospecting feature lets you search their database by criteria (industry, company size, job title, location, technology) to build targeted lead lists without needing LinkedIn at all.
The main concern is data freshness and coverage. Like all B2B data providers, Lusha's data isn't always current — people change jobs, phone numbers, and emails. Coverage varies by region; North American and European data is strong, but other regions can be spotty. The credit-based pricing model means power users burn through credits quickly, and the cost per contact on higher-volume plans can add up. ZoomInfo offers deeper data (org charts, technographics, intent data) but at 5-10x the price.
Our recommendation: Lusha is the best value B2B data platform for small-to-mid sales teams that need reliable contact data without ZoomInfo's enterprise pricing. If your SDR team lives on LinkedIn and needs phone numbers and emails for outreach, Lusha delivers excellent ROI. If you need deep company intelligence, intent data, or org chart mapping, you'll need ZoomInfo or Apollo.
Related Tools
How much does Lusha cost?
Lusha offers four pricing tiers. The Free plan gives 50 email credits and 5 phone credits per month. The Pro plan costs $49/user/month (annual) with 160 credits/month, list management, and basic team features. The Premium plan costs $79/user/month (annual) with 320 credits/month, bulk enrichment, and CRM integration. The Scale plan has custom pricing for larger teams with unlimited credits, API access, and dedicated support. All paid plans offer annual billing discounts. Lusha's pricing is significantly lower than ZoomInfo (which typically starts at $15,000+/year).
How accurate is Lusha's data?
Lusha claims over 80% accuracy on direct phone numbers and emails, which is competitive in the B2B data space. Data accuracy varies by region and industry — North American and European contact data tends to be the most accurate, while emerging markets have lower coverage. Lusha uses a community-verified model where users can contribute data in exchange for credits, which helps keep the database fresh. However, like all B2B data providers, some data will be outdated due to job changes. It's good practice to verify critical contacts before high-stakes outreach.
How does Lusha compare to ZoomInfo?
Lusha and ZoomInfo serve similar needs but at very different price points and scales. ZoomInfo is the enterprise choice with deeper data (org charts, buying intent, technographic data, and advanced search), but it typically costs $15,000-$40,000+ per year. Lusha provides solid contact data (phone numbers and emails) at a fraction of the cost, starting at $49/user/month. For small-to-mid sales teams that primarily need accurate contact information for outreach, Lusha delivers comparable value. For enterprise teams that need deep company intelligence and intent data, ZoomInfo is worth the premium.
Starting at $0 /month
Free Plan Available
Try Lusha Free →
Affiliate link
Try Lusha Free →
Affiliate link