Apollo.io

Apollo.io works well for small businesses doing B2B outbound sales, especially those looking to consolidate their prospecting tools into one platform. The free plan with 60 email credits monthly is generous enough to test data quality and run initial outreach. For growing sales teams, the Basic plan at $49/user/month provides 900 email credits and unlimited sequences, which is significantly more affordable than purchasing separate tools for lead data, email finding, and outreach automation. The learning curve is moderate, so businesses committed to outbound prospecting will see the best return.

Yes, Apollo.io offers a genuinely useful free plan that includes 60 email credits and 120 export credits per month, along with basic search filters and limited email sequencing. This is sufficient for small-scale prospecting or thoroughly testing the platform's data quality before committing. The free plan also includes basic CRM integration and access to the contact database, so you can evaluate the accuracy of Apollo's data for your specific industry and target audience. Paid plans starting at $49/user/month unlock significantly more credits, advanced filters, and unlimited email sequences.

Apollo.io's Basic plan costs $49 per user per month (billed annually) with 900 email credits, unlimited email sequences, and advanced search filters for building targeted prospect lists. The Professional plan at $79/user/month adds buyer intent data, advanced reports, and A/B testing for outreach campaigns. The Organization plan at $119/user/month unlocks phone numbers with direct dials, call recordings, and priority support. Considering that ZoomInfo alone starts at $15,000+/year and a separate sequencing tool costs $100+/user/month, Apollo's pricing delivers exceptional value for B2B sales teams.