Reply.io

Reply.io has evolved from a simple email sequencing tool into a comprehensive multi-channel sales engagement platform, and our evaluation confirms it delivers strong capabilities for teams committed to outbound sales. The multi-channel approach is the core strength: sequences can include email, LinkedIn actions (connection requests, profile views, messages), calls, and SMS in a single automated workflow. This mirrors how modern outbound sales actually works, where prospects need to be reached across multiple touchpoints. The AI email writer is a genuine time-saver, generating personalized cold emails based on prospect and company data. While the output still requires human review and refinement, it dramatically accelerates the creation of personalized outreach at scale. The email deliverability features, including warm-up tools and sending optimization, address the critical challenge of staying out of spam folders during high-volume campaigns. The B2B database with 140M+ contacts is a useful addition, though the data quality is not on par with dedicated providers like ZoomInfo. It works well for initial prospecting and is included in the subscription, which adds value. Pricing starts at $49/user/month for the Email Volume plan with email-only sequences. The Multichannel plan at $89/user/month adds LinkedIn automation, calling, and the AI assistant, which most serious outbound teams will need. The Agency plan at $166/user/month is designed for agencies managing multiple clients. There is also a free tier with very limited functionality for testing. The main concerns are around LinkedIn automation risks. While Reply.io implements safety measures, automated LinkedIn activity carries inherent risk of account restrictions from LinkedIn. Additionally, the platform has a meaningful learning curve for setting up complex multi-step sequences, and some users report occasional issues with email synchronization. We recommend Reply.io for B2B sales teams and SDR organizations that are committed to systematic outbound prospecting and need to scale personalized multi-channel outreach beyond what manual efforts can achieve.