Brand24

Brand24 is the best mid-market social listening tool for businesses that need comprehensive brand monitoring without the five-figure price tags of enterprise platforms like Brandwatch or Meltwater. It covers an impressive range of sources — social media, news sites, blogs, forums, podcasts, and even review sites — and its AI-powered sentiment analysis is accurate enough to provide genuinely actionable insights. For marketing teams, PR professionals, and agencies that need to know what people are saying about their brand in real time, Brand24 delivers meaningful value.

Pricing starts at $79/month for the Individual plan with 2,000 monthly mentions and 3 tracked keywords. The Team plan at $149/month bumps this to 5,000 mentions and 7 keywords with unlimited users. The Pro plan at $199/month offers 25,000 mentions and 12 keywords for brands with higher mention volumes. The Enterprise plan at $349/month provides 100,000 mentions and 25 keywords. These prices are significantly below enterprise monitoring tools (which start at $500-1,000+/month) while still providing the core monitoring, sentiment analysis, and influencer identification features most businesses actually need.

Choose Brand24 if you're a marketing team or agency that needs to monitor brand reputation, track competitors, catch PR issues early, and identify influencer collaboration opportunities. The real-time alerts alone prevent reputation damage and surface engagement opportunities that would otherwise be missed. Skip Brand24 if you only need basic social monitoring (Google Alerts is free), if you have a very generic brand name that generates too much noise, or if you need enterprise-grade analytics with API access to data warehouses — in which case, Brandwatch or Sprout Social's listening features may be better fits.