Nutshell

Nutshell occupies a well-defined niche in the CRM market: it is the tool for small businesses that want CRM and email marketing in one platform without the complexity of HubSpot or the limitations of spreadsheets. The platform delivers on its promise of simplicity, with an interface that non-technical team members can learn in hours rather than days. The visual sales pipeline is clean and intuitive, making it easy to track deals through customizable stages without feeling overwhelmed by options. The built-in email marketing integration is what truly differentiates Nutshell from other small business CRMs. Instead of maintaining separate CRM and email marketing subscriptions plus a complex integration between them, Nutshell combines contact management, sales pipeline tracking, and email campaigns in one platform. Email templates, drip sequences, and broadcast campaigns work directly against your contact database without syncing issues or duplicate records. For small teams that struggle to maintain data consistency across multiple tools, this is a significant advantage. Customer support is a frequently praised strength. Nutshell provides responsive, helpful support that goes beyond basic troubleshooting to help customers configure the platform for their specific workflows. For small businesses without dedicated sales operations or CRM administrators, this hand-holding approach accelerates time to value. The Foundation plan at 16 dollars per user per month with annual billing provides the core CRM and email features, while the Pro plan at 42 dollars per user per month adds email sequences, automation, and custom reporting. Enterprise pricing starts at 67 dollars per user per month for advanced needs. There is no free plan, but a 14-day trial is available. The trade-offs are clear. Nutshell lacks the customization depth of Salesforce, the marketing automation sophistication of HubSpot, and the integration breadth of more established platforms. Teams with complex sales processes, large databases, or advanced reporting needs will outgrow Nutshell. The smaller integration ecosystem means some niche business tools may not have native connections. For small businesses with 5 to 50 employees that want a CRM their team will actually use, combined with email marketing that does not require a separate tool and a separate monthly bill, Nutshell hits the sweet spot of capability and simplicity.