folk CRM

folk CRM is the anti-Salesforce. Where traditional CRMs are designed for large sales organizations with dedicated admins, folk is designed for small teams who just need to manage relationships effectively without a three-month onboarding process. The spreadsheet-like interface is the key differentiator — if you've managed contacts in a Google Sheet before, folk will feel immediately familiar, but with CRM superpowers layered on top.

The real magic is in how folk handles different use cases. You can create multiple "groups" (essentially separate CRM databases) for different purposes: one for sales prospects, another for investors, a third for recruiting candidates, and a fourth for partnership contacts. Each group has its own pipeline stages, custom fields, and views. This flexibility makes folk uniquely suited for venture capital firms, agencies, and startups who manage diverse relationships beyond just sales. The Chrome extension that lets you import contacts from LinkedIn profiles and Gmail threads is excellent — two clicks and the contact is in your CRM with all available data.

The limitations are predictable for a young product. folk lacks the depth of reporting and analytics that mature CRMs offer. There's no built-in phone dialer, no advanced forecasting, and the automation capabilities are basic compared to HubSpot or Pipedrive. The email sequencing feature works well for outreach but doesn't match dedicated tools like Lemlist or Apollo. Integration options are growing but still limited compared to established players.

Our recommendation: folk is perfect for small teams (2-25 people) who need a flexible, easy-to-use CRM for managing diverse relationships — not just sales. If you're a VC firm, recruiting agency, startup founder, or anyone who manages contacts across multiple contexts, folk delivers remarkable value. If you need advanced sales analytics, phone dialing, or enterprise-grade reporting, look at Pipedrive or HubSpot.